Privacy Policy

yotoy (“yotoy,” the “Company,” “we,” or “us”) is committed to respecting the privacy of the Personal Information we process. Please read this Privacy Policy (“Privacy Policy”) carefully to understand how we collect, use, and process Personal Information.

By visiting, accessing, or using our Services, you acknowledge and agree that you have received and read this Privacy Policy. We may update this Privacy Policy from time to time as described in the “Changes to this Privacy Policy” section below. If you have any questions, comments, or concerns please contact us at

This Privacy Policy applies to Personal Information that yotoy collects, uses, shares, and otherwise processes when you:

Access or use our website available at or any other website operated or made available by yotoy where this Privacy Policy is posted (collectively, the “Website”);
Access or interact with any other online products or services yotoy provides, such as our personal shopping services;
Interact with us or complete transactions in our stores;
Communicate with us through any written, electronic, or oral communications, including by email, phone, or text message.
For the purposes of this Privacy Policy, we refer to in-store transactions, our Website, and any other online product or service we provide that is covered by this Privacy Policy as the “Services.”

As used in this Privacy Policy, “Personal Information” means any information that identifies or could be used to identify an individual person, which may include name, email address, and phone number. It also includes other non-public information that we associate with such identifying information. Personal Information does not include aggregated or anonymized information. We collect information, including Personal Information, directly from you and indirectly, as described below.

a. Information You Provide to Us

We collect information that you provide directly to us when you access or use the Services or when you interact with us. We collect information that you provide to us in the following ways:

Accessing or Using the Services: When you access or use the Services, such as browsing or making purchases through our Website, we collect information about your browsing and purchasing activity, such as products you select to view, add to your cart, or purchase. We also collect certain information automatically when you access or use the Services, as described in the “Information We Collect Automatically” section below.
Making Purchases: When you make a purchase through the Services, including making a purchase through our Website or by calling us, we collect your contact information, such as your name and email address, the shipping address for your order, your billing and payment information, and information about the products you purchase. For more information about how payments are processed, see the “Payment Processors” section below.
Account and profile information: If you sign up for or establish an account to access or use the Services, we collect information to set up your account including your name and contact information. We may also assign you a unique identifier as a user of the Services.
Customer support requests and inquiries, forms, and questionnaires: If you contact us, such as through our live chat feature, by sending us an email using the yotoy email address provided on the Website, or submitting a “contact us” form through the Website, we may collect your name, email address, phone number, and any other information you choose to include in your message. We may also collect information you provide if you complete surveys or questionnaires that we make available.
Product reviews and feedback: If you submit a product review or feedback, we collect your name, email address, and any product rating and review information or any feedback you choose to provide.
Marketing communications and newsletters: If you sign up to receive newsletters and marketing communication from us, we will collect your name and contact information, such as your email address.
Interactions through social media: If you interact with us through any of our pages or feeds on any social media sites or platforms, such as Facebook or Instagram, we may collect information such as your name, username, demographic information, contact information such as email address, location, interests, and publicly-posted data such as your social media activity.
You may choose not to provide information directly to us or to not use the yotoy Services. However, some Personal Information is necessary so that we can provide you with the Services you have requested. Failure to provide this information may prevent us from providing you with access to our Services.

b. Information We Collect Automatically

When you access or use our Services, we or our third-party agents or service providers automatically collect information about the device you use to access the Services and your activity when you use the Services. Depending on your activity, the information may include:

Device and Usage Information: We collect certain information about your device and how you interact with the Services each time you access or use them.
Device information may include your Internet Protocol (“IP”) address, browser type, unique device identifiers, information about your approximate location (as determined through your IP address), mobile, computer or device hardware information (e.g., operating system version, hardware model, IMEI number and other unique device identifiers, MAC address, and device settings), device event information, log information, and crash data.
Usage information may include referring / exit pages and URLs, how you interact with links on the Website, landing pages, pages viewed, features that you use, access dates and times, and other clickstream data.
Geolocation information: When you access our Services, we may ask you to grant us access to your device’s geolocation data. If you grant such permission, we may collect information about your precise geolocation, and we may use that information to provide and improve the Services. If you access the Services through a mobile device and do not want your device to provide us with geolocation information, you can disable the GPS or other location-tracking functions on your device. See your device manufacturer's instructions for further details. If you disable certain functions, you may be unable to use certain parts of the Services.
Cookies and Other Tracking Technologies: We and our third-party service providers or agents may collect information using one or more Cookies or similar technologies such as pixels, web beacons, or tags (collectively “Cookies”). Cookies may collect information such as your IP address, unique device identifiers, your browser settings, and information about how you use the Services (e.g., the pages you view, the links you click). Please refer to the “Cookies and Tracking Technologies” section below for more information about our use of Cookies and your choices related to Cookies.

c. Information Collected from Third Parties

In some instances, we process Personal Information we receive from third parties, which consists of:

yotoy’s Service Providers: We receive information from our service providers or agents who perform business services for yotoy, such as Website information from third parties that assist us in operating our Website and transactional data from our third-party infrastructure service providers.
Analytics Providers: We may receive information from entities who perform data analytics for yotoy.
Information You Provide About Another Person: You may choose to provide us with another person’s information (such as their name, email address, or shipping information) so that we may recommend or send products to that person. For example, you may provide us with another person’s name and address information when you want to send them a gift that you ordered using the Services.

We use the information we collect in the following ways:

To provide and operate our Services, including our Website;
To create your account with yotoy;
To manage and maintain your account;
To enable online shopping, personal shopping services, and complete and manage purchases;
To process and facilitate payments;
To personalize and improve user experience with the Services;
To update, improve, and/or enhance the Services, and develop new features, functionality, and products;
To provide technical support for, secure, and protect the Services, including to detect and prevent fraud, abuse, or security risks, and to track outages and troubleshoot;
To conduct analytics related to the Services;
To market our Services and/or products that may be of interest to you;
To display personalized advertisements;
To manage event registrations and attendance;
To manage contests and promotions;
For our internal recruiting and hiring purposes;
To respond to your inquiries and requests, or otherwise communicate with you, and to provide you with assistance related to the Services;
To provide updates about our Services and send you newsletters;
To enforce our Terms and Conditions, resolve disputes or otherwise to carry out our obligations and enforce our rights, and to protect our business interest and rights of third parties;
For our business transfers;
To comply with legal and contractual obligations and requirements;
To keep you updated about changes to policies relating to our Services (including this Privacy Policy); and
For any other purpose with your consent.
We may combine any of the information that we collect from you with other information, including information that we obtain from third parties, or with information derived from any other products or services we provide. We will use this information for the purposes described in this Privacy Policy.

We process Personal Information for the legal bases listed below. The applicable legal basis depends on the Services you use and how you use them.

To provide you the Services you’ve signed up for or requested and to perform our obligations under the applicable terms of use and service.
Where it is necessary for our legitimate interests (or those of a third party), and your interests and fundamental rights do not override those interests. For example, when we carry out fraud screening, improve or enhance the Services, or to market and promote the Services.
Where we need to comply with a legal or regulatory obligation. For example, keeping records of our sales for tax compliance.
If we have obtained your prior consent. Please note that for this specific legal basis, you have the right to withdraw your consent at any time, but this will not affect any processing that has already taken place.

We transmit, share, grant access, make available and provide Personal Information to or with the following types of third parties:

Service Providers: We share Personal Information with our third-party vendors, consultants, agents, contractors, and service providers that help us provide our Services or with any of the purposes described in this Privacy Policy.
Business Transfers: We may share Personal Information with third parties we choose to acquire or with buyers, successors, or others in connection with a merger, divestiture, restructuring, reorganization, financing due diligence, dissolution or other sale or transfer of some or all of our assets or transition of service to another provider, whether as a going concern or as part of bankruptcy, receivership, liquidation or similar proceeding, as permitted by law and/or contract.
Compliance and Regulatory Purposes: We may share Personal Information if we believe that it is necessary to:
comply with a law, regulation, legal process, or legitimate governmental request;
protect the safety or security of the Services, users of the Services, or any person;
investigate, prevent, or take action regarding illegal or suspected illegal activities;
prevent spam, abuse, fraud, or other malicious activity of actors using or accessing the Services; or
protect our rights or property or the rights or property of those who use the Services.
Non-public information about our users will not be released to law enforcement except in response to an appropriate legal process such as a subpoena, court order, or other valid legal process that has been reviewed by FAO. However, if we receive information that provides us with a good faith belief that there is an exigent emergency, we may provide information to law enforcement trying to prevent or mitigate the danger (if we have it), to be determined on a case-by-case basis.

With Your Consent: There may be situations where you are asked to consent to share Personal Information with third parties for additional reasons not included in this Privacy Policy.

From time to time, we may use Personal Information to send you details of new products or services, updates, invites to events, and other information that may be of interest to you. If you no longer want to receive marketing emails from us, you may opt-out by using the unsubscribe link that we include in our marketing emails. You can also manage your marketing preferences by emailing us at with “unsubscribe” in the subject line together with the name of the publication you wish to unsubscribe from. We will complete your opt-out request as required under applicable law.

FAO does not directly collect or store your payment information. We use third-party, PCI-compliant payment processors to collect and process the payment on our behalf. Our payment processors may provide us with limited information to confirm the transaction. Information collected from you by these third-party payment processors is governed by the applicable third-party payment processor’s privacy policy. You should review the applicable privacy policy prior to submitting any information to the applicable third-party payment processor.

Depending upon the requirements of your local data protection and privacy laws, you may have the right to make the following requests to FAO:

Access your Personal Information;
Correct your Personal Information;
Erase or transfer your Personal Information;
Restrict processing of your Personal Information;
Object to the processing of your Personal Information; and
Withdraw your consent for processing of Personal Information.
FAO will respond in accordance with and as required under applicable data protection and privacy laws. To submit a request, please contact us using the information described below, and we will consider your request in accordance with applicable laws.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to help ensure that Personal Information is not disclosed to any person who has no right to receive it.

If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact us.

Some browsers have incorporated "Do Not Track" (DNT) features that can send a signal to the websites you visit indicating you do not wish to be tracked. Because there is not yet a common understanding of how to interpret the DNT signal, the Website and Services do not currently respond to browser DNT signals.

The Services may offer social sharing features and other integrated tools (such as the Facebook “Like” button and the Twitter “Follow” button), which let you share actions you take with other media. The use of such features may set a cookie or collect certain information about your device or your interactions with the Services when you interact with them. If you are logged in to your account with the third-party social media provider, the third party may be able to link information about your interactions with the Services to your account with them. You use these social sharing features at your own risk. No security measures, including the privacy settings referenced above, are perfect or impenetrable. We cannot and do not guarantee that the information you share using such features will not be viewed by unauthorized persons. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the third parties that provide these features.

At yotoy, we take our responsibility to protect the security and privacy of Personal Information seriously. We have implemented what we believe to be reasonable and appropriate security measures designed to prevent Personal Information from being lost, used, accessed, altered, or disclosed in an unauthorized or unlawful way.

However, no method of transmission over the Internet, or method of electronic storage, is 100% secure, and we cannot and do not guarantee that Personal Information is completely secure and safe from such risks. By using the Services, you understand and assume the risks associated with your activities on the Internet.

If you have reason to believe that your information is no longer secure, please let us know by contacting us at

We retain Personal Information for the purposes stated in this Privacy Policy. To determine how long we keep Personal Information, we consider the amount, nature and sensitivity of Personal Information, the reasons for which we collect and process the information and applicable legal requirements.

We may provide links to other websites or resources with which we do not have a contractual relationship and over which we do not have control (“External Websites”). Such links are not paid advertisements, nor do they constitute an endorsement by yotoy of those External Websites and are provided to you only as a convenience. By clicking on links to the External Websites, the operators of the External Websites may collect Personal Information. We are not responsible for the content or data collection practices of those External Websites, and your use of External Websites is subject to their respective terms of use and privacy policies. We encourage you to carefully read the privacy policy of any website you visit.

yotoy does not knowingly solicit Personal Information from children or send them requests for Personal Information. If you are under sixteen (16), do not use or provide any information on this Website or on or through any of its features. If we learn we have collected or received Personal Information from a child under sixteen (16) without verification of parental consent, we will delete that information as required by applicable law.

We may update this Privacy Policy from time to time. When we update this Privacy Policy, we will revise the “Effective Date” at the top of this Privacy Policy and post a link to the updated Privacy Policy on our Website. Changes to this Privacy Policy are effective when they are posted on this page. If we make any material changes, we will provide you with notice as required under applicable law. You are advised to review this Privacy Policy periodically to ensure you are aware of any such changes.

FAO welcomes your comments regarding this Privacy Policy. If you have any questions about this Privacy Policy or our privacy practices or if you believe that we have not adhered to the Privacy Policy, please contact us by email at